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Beauty Industry, Beauty Launches

Experience Pearlfisher’s Interactive Exhibit on the Show Floor

The company invites you to explore the future of beauty, health and wellness.

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By: Jamie Matusow

Editor-in-Chief

Pearlfisher, the leading international brand design consultancy, invites attendees to experience CPNA’s first-ever interactive exhibit, which will be located on the show floor and open throughout the show.

Visitors will have the opportunity to explore the future of beauty, health and wellness through this interactive multimedia exhibition. Attendees will learn how to build desire and brand impact, as well as how to foster consumer engagement, through blue-sky brand concepts and thought-provoking films.

The Pearlfisher Futures team will be on hand to chat about how to use creativity to solve brand challenges and design the brands of the future. As part of the exhibition, Pearlfisher Futures Director, Sophie Maxwell will host interactive one-hour presentations on the future of the body. These will take place on: Sunday, July 13th 1p.m.– 2p.m; Monday, July 14th 3p.m.– 4p.m; and Tuesday, July 15th 11a.m.– 12p.m.

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